Ep. 5 – Why the answer to too much content is “more!”

by Todd Brown

Leave A Review Big Marketing Idea Book

Todd Brown & Deborah Owen discuss the marketing & business topics that others are afraid to touch!

In this episode of The Marketer’s Mind, Todd & Debbie chat about:

Having more things in your head than you can actually act upon
“Be the wizard, and beware of the wizard” –Dan Kennedy
The minimum amount of new information you need to move forward
And so much more!

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Great teacher, authentic marketer
March 6, 2018 by zhanec from United States
Todd really opened my eyes to a whole new world of marketing! I’m really excited to learn more. I used to hate marketing but now I’m an avid learner. He gives you the big picture of marketing that goes beyond tactics and methods. He really helps you think differently about marketing than I’ve ever encountered before. Thank you for this valuable podcast and for sharing your wisdom and experience. You must check him out!
Smartest Marketer I Know
February 8, 2018 by bmo1986 from United States
Todd is hands down on of the smartest dudes I know. Listen and implement every word that comes out of his mouth. Period.
A Lifelong marketer - LOVE this!
February 8, 2018 by tascamme from United States
I have been in big CPG marketing for over 20 years. This podcast helps keep my skill set current. I love the short, crisp, practical episodes and am already using his advice to shape my marketing strategy and plans. Definitely worth it!!!
Great direct response marketing podcast
February 7, 2018 by Metric Driven Marketer from Australia
Todd brown is the man when it comes to teaching the STRATEGY behind successful direct response marketing. If you want to acquire more customers and multiply your profits with effective back-end monetization, listen to this podcast
Phenomenal business and Marketing insights
January 31, 2018 by kbattis from United States
Todd Brown’s podcast is top notch. No hype, No shiny objects, just pure bottom-line information that will make a big difference to your business. Highly recommended!
Loved Todd’s Riff on Episode 15
January 25, 2018 by Alex Habbit from United States
I just finished listening to episode 15. Todd’s riff about focusing on the strategy of having a big overreaching idea that is fresh is exactly what I needed to hear right now. I keep falling into too much measuring and learning about new tactics that sometimes I lose focus on moving the ball forward with a good foundation. Not having a good foundation to marketing is probably like trying to build a house without a concrete foundation. If we spend all our time measuring boards and learning the latest building techniques we just end up with a mess without a foundation.
This is the REAL DEAL
January 15, 2018 by Maximum Results from United States
Valuable content for any business owner, delivered with thoughtful insight by a great copywriter/marketer. You could spend a lot of money and not get the marketing insights and lessons as valuable as Todd gives away free in these podcasts. THANK YOU TODD!
No fluff
January 8, 2018 by Atrucks from United States
Love Todd’s no fluff just great stuff approach. Every word is useful and applicable immediately.
Todd is the man
November 2, 2017 by Robbiesee from United States
Todd Brown is the best resource I've found on direct response marketing. He draws his information from all the top marketers as well as his own personal experience. One great thing about Todd is how he references all the people he learned from. This gives you the option to go explore their content. However, I always seem to find my way right back to Todd for motivation and guidance. Thank you Todd Brown
Love it.
October 22, 2017 by Solid info here - Awesome from Australia
Awesome meaty content. Principles. Not tactics. No flavour of the month here.
Simply the best marketing podcast
April 21, 2017 by MarcosSanchez303 from United States
This is by far the best podcast on marketing that I’ve ever come across. Todd knows his stuff and doesn’t hold back. Each podcast is a rock solid golden nugget -- covering one topic high impact concept without fluff or useless info. Todd obviously has a great marketing mind. Where he is really able to craft a unique, compelling hook, big idea and mechanism for his offers. And he shares exactly how he does this in this podcast. Honestly, I wish I had this years ago when I was starting out. It is money in your pocket type of information, that most people would charge a stupid amount for. Even though I’m not a rookie marketer, I find this podcast immensely value. Honestly, my biggest fear as I write this is that Todd isn’t doing this anymore… It seems there hasn’t been an episode for a few months. Even still, this is such a good find. I will listen to this multiple times, and especially before I sit down to create an offer. Download, subscribe, rate, and pray this isn’t over.
Lots of Helpful Info!
April 24, 2016 by WDWTrvllr from United States
As a small business owner myself, I’ve found this podcast extremely helpful and informative! I’m always looking for new ways to market my business and now I have a few new things to try out!
The Best Podcast Ive Ever Listened…
March 31, 2016 by Kevin DaSilva from United States
Top notch knowledge & profit proven strategies broken down into simple to understand & implement method. Todd & Deborah’s knowledge has just raised the bar for an iTunes podcast… This is a must listen for any marketer serious about success and growth. Thanks Todd & Deborah. ~Kevin DaSilva
To The Point
March 26, 2016 by Tamalamadingdung from United States
I love the nuggets that are presented here in less than 30 mins. No need for fluff when the content is this good!
Love the personal stories mixed in with marketing nuggets!
March 7, 2016 by hayleyhanks from United States
Every time I listen to Todd Brown, I learn something new and valuable, and always walk away inspired. Debbie asks interesting questions and contributes great insights too. Love the podcast. Can't wait for the next one!
Not your average marketing podcast
February 29, 2016 by Anonymous1989 from United States
Definitely worthwhile for business owners that want to get in the marketing mindset!
Todd Always Delivers
February 29, 2016 by MCMCMCDJ from United States
How'd I miss this podcast? I've been a fan of Todd's work for a long time - had no idea he was giving away such great content. Todd's the real deal, always willing to say it like it is, and always willing to focus on teaching first. When Todd says "write this down", write it down!
Best Marketing Podcast. Period.
February 28, 2016 by Andy Hussong from United States
Todd shares more of his proven marketing expertise in each podcast of “The Marketer’s Mind” podcast than many companies do in entire training programs. I highly recommend this podcast as the top show to listen to each week if you’re looking to drive more leads and sales into your business.
Great Show
February 28, 2016 by RKaye422 from United States
Looking forward to more of these. Great marketing advice, down to earth and easy to relate to. Definitely a must-hear for today's entrepreneur whose trying to get out ahead of the pack.
Pure GOLD!
February 26, 2016 by nannobyte from United States
I'm hooked; I'll be a regular listener. ?
Marketing advice that works!
February 26, 2016 by DJoseph77 from United States
Educational. Entertaining. And crazy effective! Any and every entrepreneur who has an online business or any business with a website NEEDS to listen to every podcast on the Marketer’s Mind. Todd and Debbie know their stuff like nobody else. Thanks for a phenomenal show!
Listen in to Get Ahead
February 25, 2016 by Uncle Tanner from United States
Just found this podcast and I am enjoying the format as well as the great advice for marketing my business. I highly recommend this podcast and look forward to listening to future episodes. Keep up the great work
Hooked
February 25, 2016 by Beniah Wilson from United States
The content is killer! I am already hooked on this podcast and ready for episode 6!
Proven, timeless advice!
February 25, 2016 by Tag2453 from United States
What I love about Todd and this podcast is that he isn’t sharing tactics and gimmicks that work today but will be obsolete tomorrow. Todd has spent years studying and working with the masters of direct response to deeply understand buyer behavior and teaches proven principles and strategies. If you’re in marketing or own a business, you’d be a fool not to listen to what he’s sharing here.
Finally truth in direct response marketing!
February 25, 2016 by lcoztanza1 from United States
What a breathe of fresh air it is to hear honest, insightful marketing messages. Thanks for bringing to the forefront the most pivotal aspect of marketing, “Thinking.” I think my favorite part in episode 1 was your candid response on how marketing is manipulation, but good marketing, with good products, is manipulation with out the negative slant. Priceless stuff, keep it coming.
Awesome show!!
February 25, 2016 by ScottLowry from United States
I always find it intriguing when a marketer such as Todd Brown explains the ins-n-outs of a marketing piece. If you are looking for ways to enhance your marketing skills…you have got to listen to this show!
ABM - Always Be Marketing
February 25, 2016 by alexcpds from United States
Really liked the laser-focus of each episode. There’s so much to learn from Todd and Debbie, and this format is ideal for their subject matter. They pick one topic in marketing and dissect it from all angles. They are honest and don’t provide “hocus pocus” advice, it’s all grounded on hard work, testing, feedback, and playing the game properly so that the numbers swing in your favor. A must-listen for Entrepreneurs and Marketing folk.
Awesomeness
February 25, 2016 by ClowolC from United States
Amazing! Can't wait to hear more:)
Subscribe! (and thank me later)
February 24, 2016 by C Sasser from United States
This content is SO valuable! People PAY big money to get their hands on content and tools like this- and you’re giving it away for free! Love it & can’t wait to download the next one!
Laid back but informative
February 24, 2016 by CommanderCody01 from United States
I always love when podcasts can remained laid back and relaxed, and sound like REAL conversations instead of scripted interviews. This show does exactly that while still remaining informative, and gives great insights into the world of marketing!
First podcast was great
February 23, 2016 by ASH063 from United States
Some real gems in this podcast with Todd Brown and Deborah Owen. Really nails the difference between good marketing and good selling. I’ve done sales, graduated the Dale Carnegie sales course and I’d rather do great marketing. Can’t wait to dig into more. Keep this going as it is much needed info. Al Hannigan
Mr.
February 23, 2016 by dperrera1 from United States
AWESOME content. Never want to miss a single one of these! Great job Debbie and Todd!
This is pure gold!
February 23, 2016 by DeanPhillips from United Kingdom
I’ve been a huge fan of Todd for years, for many reasons - he’s a marketing funnel god. In fact, he’s one of two people I only trust, watch and listen to now. And Debbie in the mix and it’s like rocket fuel! If you wanna learn a tonne about how to completely change your business, and life, as a marketer, then check it out! And yeah. I build funnel’s for clients and I’m still learning so much from these. Thanks guys :)

Ep. 5 – Why the answer to too much content is “more!”

Get Your FREE COPY Of My Personal Marketing Campaign Mindmap!

I use it any time I create a new campaign.

Get Your FREE COPY Of My Personal Marketing Campaign Mindmap!

I use it any time I create a new campaign.​

I use it any time I create a new campaign.